Unlocking value by understanding your customers | Webinar | NEXA



Date: 3 October 2017
Time: 12pm AEDT
Duration: 30 minutes


At the heart of Customer Experience is always the customer

The first step to implementing a meaningful CX strategy is to know your customers. While big data is a powerful tool as part of your CX strategy, smart organisations are starting to figure out that data alone isn’t a sufficient source of customer intelligence.

On CX Day, join NEXA’s Director of CX Dennis Singh and Grant Maskell, leading independent CX consultant, as they explore how organisations can unlock value by intimately understanding customers. This 30-minute webinar provides insights into the tools and techniques customer-centric organisations employ to connect with their customers and case studies to bring these ideas to life.

Key takeouts:
• How to define customer attributes to determine opportunities
• Tools and techniques to gather customer intelligence
• The importance of leadership engagement
• How to put insights into action to unlock value

All registered participants will have access to a recording of this webinar.


Dennis Singh, Director of Customer Experience – NEXA

Dennis is deeply passionate about solving problems and helping clients drive measurable value based outcomes. He takes a lot of interest in refining and reviewing how we can improve Customer Experience by a pro-active approach involving data and design thinking. Prior to NEXA, Dennis was a valued member of Westpac’s Senior Management team driving through end to end Customer led projects within Digital Sales, Consumer Finance and Everyday Lending. He also held Senior roles within the UX and CX space and worked for top tier consulting firms and in conjunction with Accenture, Deloitte and other organisations.

Dennis lectures at General Assembly part time and when he is not immersed in the world of CX he enjoys the outdoors, music and art. He was recently awarded first at Australia’s nationals in scale models of historic and racing cars.

Grant Maskell, Independent CX Consultant

With 16 years experience delivering for well known brands, Grant has worked both client and agency side. Grant started his career working on CD-ROM projects before moving naturally into the web.

As a firm believer in the power of design where the user is put at the heart, Grant’s passion for user experience and design, combined with his experience and varied background make him a UX all rounder.

Whether he’s working on a desktop application for losing weight or a loyalty programme for a pizza company, user experience underpins everything he does.

Every day, everywhere in Australia and beyond, NEXA is helping make 100,000+ customer interactions matter. Talk to us today.

Every day, everywhere in Australia and beyond, NEXA is helping make 100,000+ customer interactions matter. Talk to us today.