Customer Journey Intelligence is the term we like to use to describe the methods and tools available for analysing customer flow and customer experience. As NEXA’s solutions generate plenty of information pertaining to the customer journey (to the store, and in it) there is much to analyse.
NEXA’s Q-Flow Insight is a Customer Journey Intelligence tool that is powerful, flexible and easy to use.
Q-Flow Insight utilises a cutting edge technology called analytics services allowing users to browse reporting information in a fluid and responsive manner, create ‘on the fly’ reports, and undertake deep analysis of underlying Q-Flow data.
This new tool does not replace the simple and useful online reports which Q-Flow makes available to managers and administrators – but it adds the extra layer of sophistication and flexibility that would mainly benefit business analysts. We believe it would especially help marketing, sales, and customer service analysts, who always look for trends in the data, try to correlate between different KPIs, and seek new ways of using the knowledge gathered in Q-Flow to enhance and improve business operations.
NEXA sees Q-Flow Insight as the central platform for future development of additional customer experience analytics and advanced decision-support tools.
Learn about NEXA’s related customer journey management solutions: